In the unconverged world, different regulatory models have been applied to each of the different mediabroadcast, print and onlineencompassing licensed broadcasters at one extreme and the almost completely unregulated internet at the other. Reading news online is one of the most popular and convenient ways to get your daily fix of news. Today it feels natural to have all media in a single device, but there was a long process to get to that. It is important here to consider the fact that much difficulty and disagreement had arisen in defining the notion of media convergence. Start studying chapter 2 the internet, digital media, and media convergence. Media convergence worksheet write brief 250 to 300word answers to each of the following. Media convergence means that the different kinds of media are becoming one. The development of the internet and the web the net enters the entrepreneurial stage. The media convergence handbook sheds new light on the complexity of media. Nov 07, 2016 if you are very young, and grew up with smartphones and other connected devices, it may be a strange concept. Sep 15, 2016 digital convergence is the tendency for different technologies, media, content, services and applications to become more similar with time. The longindicated convergence of broadcast tv and internet is reaching a tipping point. The internet, digital media, and media convergence. Questions answers what is meant by the term media convergence with regard to technology, and how has it affected everyday life.
Network convergence refers to the coexistence of three networks within a single network. Chapter 2 the internet, digital media, and media convergence. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. He is the author of interpreting news 2008 and future active. Many translated example sentences containing media convergence german english dictionary and search engine for german translations. Written in an elevated but not condescending tone, with occasional glimpses of understated humor, convergence leaves you with a feeling for the greatness of humanitys greatest achievement. Apr 30, 2012 media convergence means that the lines are getting blurred between the traditional forms of media and they are almost becoming one. Media convergence transforms established industries, services. Our global membership includes public, private, and philanthropic investors as well as sponsors of transactions and funds. The solutions for a zero exclusion, zero carbon, zero poverty world selected every week by convergences.
Convergence is how individual consumers interact with each other on a level and use different media platforms to create new and better experiences, new forms of media that connect us socially, and not just to other consumers, but to the have more producers of media in ways that have not been as accessible in the past. Two case stud slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Network convergence is primarily driven by development of technology and demand. The rise in synchronized use of internet and tv has resulted in a unique off screen and on. The term media convergence with regards to technology is defined as a process of combining together the telecommunications and computers and turning them into one electronic or digital. Courtesy of apple is the phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Users are able to access a wider range of services, choose among more service providers. A development communication perspective archan mitra student p g diploma in mass communication session.
Media academics writing about convergence tend to talk about the extraordinary convergence of media ownership in recent decades alongside the convergence of digital content and communications systems. Convergence is the global network for blended finance. Convergence of broadcast tv and internet media essay. We generate blended finance data, intelligence, and deal flow to increase private sector investment in developing countries. Sep 12, 2019 media convergence question on quora what is it.
Defining media convergence the flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. Classical linear tv is still important, but for some audiences it has been developing from a primary medium to a. Every week, find a selection of articles about news on all sectors related to convergences social and solidarity economy, social innovation, sustainable development, millenium development goals. There have been some times where privacy laws have been violated but there was a sense of confusion pavlik 28. Digital convergence refers to the convergence of four industries into one conglomerate, ittce information technologies, telecommunication, consumer electronics, and entertainment. It makes advertising easier, which helps to grow companies and brands. Media convergence is the interlinking of computing and other information technologies, media content, media companies. Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. Sherman young is an associate professor in the department of media, music, communication and cultural studies and the. Convergence is how individual consumers interact with each other on a level and use different media platforms to create new and better experiences, new forms of media that connect us socially, and not just to other consumers, but to the have more producers of. Media convergence worksheet hum176 version 5 2 business is used to offer media more professionally or efficiently and in an on demand way. Implications of convergence introduction to media studies.
The basic type of network convergence is the combination and connection across platforms and networks, which allows several types of networks to connect within certain common standards and protocols. Various scientific disciplines, despite their very different beginnings, have been coming together. The nets marketability came with the introduction of microprocessors and the pc. Abstract the advancing digitalization and media convergence demands tv broadcasting companies to adjust their content to various platforms and distribution channels. Nov 18, 2016 digital convergence has become the key factor of change in communication media with it rendering better, more efficient and innovative services to the users of information content. In other words, digital convergence has made it possible for consumers to access content and services regardless of the connection type. Computers and technology submitted by nichellemissy words 535 pages 3. Understanding the consequences of media convergence abc. What is meant by the term media convergence with regard to.
I worked for the post office during a desperate time in my life. A convergence is basically seen in every persons cell phone. Image via wikipedia scott goodson is the founder of strawberryfrog. In other words media convergence brings the opportunity to provide information to be acquired when a customer wants to and regarding any topic.
Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Pavlik 2004 defines media convergence as the coming together of computing, telecommunications and media in a digital environment, while scholasticus, 2010 defines convergence as the process where several media channels come together to exist and operate in synergy or rather. The rise in synchronized use of internet and tv has resulted in a unique off screen and on screen relationship of users with tv content grady, 2010. University of phoenix material media convergence worksheet write 250 to 350word answers to each of the following questions in the matrix. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. Oct 08, 2015 defining media convergence the flow of content across multiple media platforms, the cooperation between multiple media industries and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. Media convergence is also a business strategy whereby communications companies integrate their ownership of different media properties. Media convergence means that the lines are getting blurred between the traditional forms of media and they are almost becoming one. With the development of technology in different platforms and operations such as television, internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. Textual convergence is when print media, for example news papers, books, have been merged with online media. Media convergence regarding to business is used to offer media more professionally or efficiently and in an on demand way. Digital convergence is the tendency for different technologies, media, content, services and applications to become more similar with time.
These trends of convergence can be found on different levels, especially from a media systems perspective, but also on economic, technical, and content levels as well as in news and journalistic. Media technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks. Media convergence have become a vital element of life for many people. The convergence of digital media has led to confusion over privacy laws, with both individual people and companies. Either the merging of previously distinct media technologies resulting from digitization and computer networkingsome of which are covered elsewhere in this articleor an economic strategy in which the media properties owned by communications companies employ digitization and computer networking. Here is the explanation straight from the encyclopedia britannica. And this is one of the most convenient convergences. Our global membership includes public, private, and philanthropic investors. Convergence is the process where several media channels come together to exist and operate in synergy. With it the volume of information and entertainment available is way, way higher, the price is almost always way, way lower, and yes, many people formerly in certain industries ar. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. Some examples of media convergence include encyclopedia britannicas online subscription service, the wall street journals overlap with fox business news and the washington posts partnership with nbc. Questions answers what is meant by the term media convergence with regard to technology, and how has it affected everyday life media convergence is a phenomenon involving the interlocking of computing and information technology.
Convergence trends in finnish media the purpose of this paper is to study how the newspaper industry in finland responds to the challenges arising from technological change and socioeconomic transformation. One claims that the convergence promotes cooperation between journalists, and gives the people a sense that the media is a part of the community. Media convergences cons embrace less serviceable performance or fewer personnel to reach more people. Media convergence is the interlinking of computing and other information technologies, media content, media companies and. Jun 19, 2006 convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. Mar 05, 2012 however, what convergence will bring about is the opportunity for companies to explore and bring to market new and different business models and the opportunity for consumers to access media. The benefits and challenges of converged journalism in the. The idea of transition from analogue media to digital media stands at the core of media convergence debate. The internet, as convergent carrier medium, is increasingly taking on a central role for additional media.
How nitpicky is the post office with regards to media mail. Media convergence and the implications for media regulation. The concept is roughly analogous to convergent evolution in biological systems, such that for example the ancestors of whales became progressively more like fish in outward form and function, despite. Convergence is a word that manages to describe technological, industrial. This is also called media consolidation, media concentration or economic convergence. It is common for technologies that are viewed as very different to develop similar features with time that blur differences. The issue with media mail is that it is supposed to be just that. Convergence is about services and about new ways of doing business and interacting with society. Viewing tv text via internet has changed pc savvy tv viewers expectation dramatically.
Global media journal indian editionissn 22495835 winter issue december 2011 vol. In turn, media convergence impacts the way we consume media. If you are very young, and grew up with smartphones and other connected devices, it may be a strange concept. It is common for technologies that are viewed as very different to develop similar features with time that blur. If you come in with a foot square box that weighs only 8 ounces, the clerk is going to be a little suspicious about the contents. Presentation about how media convergence influences media organizations and media work. Aug 19, 2012 here is the explanation straight from the encyclopedia britannica. Tvs are consumerlevel devices, which mean that they have to be cheap for the average joe being able to display the vast number of media types available today on the web macromedia, pdf, ps, realaudio, realvideo will be expensive and challenging you need a generalpurpose cpu and stuff like ram, os, etc. Media convergence with regard to business describes a business model that involves in consolidating various media holdings such as cable connections, phone services, television transmissions, and internet access under one corporate umbrella. Have you ever watched tv, surfed the internet, and texted a friend at the same time.
On the other hand, convergence allows service providers to adopt new business models, offer innovative services, and enter new markets. Technological convergence is a theory which refers to the tendency for technologies that were originally unrelated to become more closely integrated and even unified as they develop and advance. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. Camera obscura a dark box or room with a small hole in it that allows an inverted image of an outside scene to be shown on the opposite inner wall leonardo da vinci explained how it can be used as a drawing aid for scenery. Feb 17, 2016 textual convergence is when print media, for example news papers, books, have been merged with online media. Media convergence s cons embrace less serviceable performance or fewer personnel to reach more people daily.
Learn vocabulary, terms, and more with flashcards, games, and other study tools. In response to rapidly growing customer demands, network convergence has become the backbone of any digital internet activity. His first book, uprising exploring movement marketing has been published by mcgraw hill. Mar 01, 2012 image via wikipedia scott goodson is the founder of strawberryfrog. Some of the biggest opportunities for journalism in the future is likely to come from the concept of technology convergence. Aug 17, 2011 presentation about how media convergence influences media organizations and media work. The unit also contributes to the design and implementation of the media programme as regards medium and longterm media technologies complementary to. Every week, find a selection of articles about news on all sectors related to convergences social and solidarity economy, social innovation, sustainable.
If the clerks have just been lectured by management about the evils of media mail. What is meant by the term media convergence with regard to business, and how has it affected everyday life. In regards to business, media convergence is the interlinking of various forms of media to perform the same purpose. Media convergence and the displacement effect article pdf available in communications 261. Web surfing, quality analysis, testing, voip, video and audio. Dec 22, 2010 media academics writing about convergence tend to talk about the extraordinary convergence of media ownership in recent decades alongside the convergence of digital content and communications systems. A decade ago, there were clear differences between print media, tv, the internet in general and social media in particular. Most theorists agree that in general terms convergence means coming together of two or more things, however a variety of different arguments have been put forward in an attempt to define what exactly is coming together grant and wilkinson, 2009. Media activism and the internet 2003 and the coeditor of news online. However, what convergence will bring about is the opportunity for companies to explore and bring to market new and different business models. Convergence is a history of modern science with an original and significant twist.
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